It is nice to have a new website. It is highly similar to receiving something from the Apple Store. It is so exciting that you now get a chance to spread the news about your senior living community that it got you thinking about concepts such as branding, color schemes, the logo, flashy design, what your community is like, and the amount of hits you will get, etc.
However, have you thought about what your website will be like? More often than not, outsiders see and contact your website first such as your potential residents and caregivers. You only have several seconds to answer their inquiries or else they disappear in a flash and go somewhere else. And you can forget about all your flashy yet now useless designs.
It is crucial that your website can connect to people's emotions and engages them in a relationship once they go to your page considering how overwhelming the world has become with all the information being shared globally in an instant. Hence, you should not simply focus on the aesthetics of your senior living website since the metric you should be focusing the most is how many customers you can get from this thing. Viewhttp://www.siteboxgroup.com
It helps if you have a beautiful and eye-catching marketing system but you should really be looking into how you can incorporate it to your marketing system so you can register new residents with ease and likewise assist in the sales process. It should not be an expensive digital brochure.
How to Make Sales Funnel In Your Senior Living Website. You only have less that 10 seconds to attract seniors and caregiver's attention or they leave right away. To get to your site, there are numerous ways that the seniors and caregivers in your community can try. One of the method they use the most are search engines. View senior living seo
If you pay for traffic using pay-per-click in order to attract people to your site, ensure that you have a landing page that is designed to have all the answers to what people are usually looking for. In fact, you should be able to collect people's contact details in each page of your site or even encourage you to give you a phone call.
A lot of senior communities do not ask people to go to a certain page. They usually encourage people to visit the homepage that lacks important information despite of its aesthetic so it is no longer surprising that they do not hear from anyone after. Make yourself approachable because seniors want to deal with people and not just businesses.
By providing seniors with a helpful information such as videos or an email course, you'd be able to easily secure their contact information and continue from there.
Following up on every visitors to your site is also a great way to establish a good relationship with your senior living community.
This is a sure way to stand out from your competitors who send out a standard and boring company style newsletter once a month. You won't have a hard time shining out from the rest and getting a monthly newsletter they can learn a lot from you is just an added bonus. Visit https://en.wikipedia.org/wiki/Search_engine_optimization